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Studio Aeroplane's Blog

The Glass House

July 30th, 2011

Some black & white images from our visit to the Philip Johnson Glass House in New Canaan, CT,  in early spring 2009. Though it was cold and rainy, the visit was well worth it. The house has been open for visiting (guided tour required) since 2007. Tours are normally booked up fast so book well ahead in advance.

The Philip Johnson Glass House

This concept is initiated from a simple question: in a world where everything can be done through information technology, why do people still come out to shop in a store? One obvious answer is to get a “personal touch.” Whether it may be between human and human, human and products, or human and space, it’s what makes people travel to a store. Based on this, we are proposing to combine advantages from information technology realm with advantages from physical realm to encourage human interaction and enhance personal touch shoppers get whilst shopping in a store.

For this particular concept we play with an idea of creating a new shopping experience for clothes from typical product-to-market procedures, such as, inventory, manufacturing, store display, and online marketing. To achieve this, we add inventory and manufacturing process along with meaningful information technology to in-store experience.

Instead of displaying ready-made merchandise, the store is to operate like a quasi-tailor’s boutique where shoppers can customize their own outfit based on design templates and adornment details provided by the store. In-store inventory lets shoppers see and feel the fabrics before selecting. To help shoppers decide the right look for them, they can virtually try on the outfit at in-store kiosks and share their look and get feedback from friends elsewhere. Once all materials and design are selected, shoppers can see in-store tailors putting the pieces together while waiting for the finished product.

Furthermore, shoppers can also design their own outfits from an online store before going down to the store to select materials or to pick up the finished outfit at the store.

While this store concept presents shoppers with atypical modern clothes shopping experience (such as, touring inventory, touching actual raw materials, establishing a relationship with the person who makes their clothes) and technology, this concept also strives to find a balance between the celebration of human craftsmanship and the economically-sound benefits, though faceless, of mass-production.

Stair hall privacy screen finally installed and finished. Some of the furniture is in. Hopefully, we can photograph this project soon.

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