F.T. LOGO

A logo for a real estate company with a reflection of its past and a vision for its future

ft logo, a logo design by studio aeroplane

Client:   
Mr. Fujio T.

Completion Date:  
November 2015

Scope of Service:
Communication Design

This logo is designed for a friend's real estate development company in Nagoya, Japan. It blends the past and future, drawing inspiration from the top-view silhouette of a century-old Minka, a traditional Japanese house owned by his family. This house is one of a handful of buildings that survived World War II and continues to flourish today. The client interprets this silhouette as a symbol of resilience through challenging times and a motivation for going forward, reflecting the company's historical roots and progressive, forward-thinking ethos.